The toy, available at this site, is $19.99, with free shipping through Cyber Monday.
Four of the boxes will include a Willy Wonka-style Magenta Ticket, which will give the winner two smartphones, a year of T-Mobile Magenta Max phone service -- which includes a Netfix subscription -- a flatscreen TV and a year of T-Mobile Home Internet service.
As Lite Brites go, the magenta pegs certainly pop. So if your child is into crafting pictures promoting T-Mobile's network, this is just the right gift.
But let's face it: The only reason to buy this thing is to stash it away in hopes that it becomes a collector's item, or to angle for one of those Magenta Tickets.
T-Mobile provided the product for review.